机读格式显示(MARC)
- 000 01467nam0 2200349 450
- 010 __ |a 978-7-81079-874-7 |d CNY39.80
- 100 __ |a 20090824d2008 em y0chiy0110 ea
- 200 1_ |a 新闻·公关·广告之互动研究 |9 xin wen gong guan guang gao zhi hu dong yan jiu |e 对“传播交叉领域”的学理审视 |d A study on the interaction between journalism, public relations and advertising |e a theoretical analysis on the interdisciplinary areas of communication |f 董天策等著 |z eng
- 210 __ |a 广州 |c 暨南大学出版社 |d 2008
- 215 __ |a 324页 |c 图 |d 24cm
- 225 2_ |a 暨南新闻传播学术系列 |9 ji nan xin wen chuan bo xue shu xi lie
- 330 __ |a 本书把新闻、公关、广告这几个典型的传播交叉领域放在一起加以探讨,拓展了新闻传播学的研究空间。
- 461 _0 |1 2001 |a 暨南新闻传播学术系列
- 510 1_ |a Study on the interaction between journalism, public relations and advertising |e a theoretical analysis on the interdisciplinary areas of communication |z eng
- 517 1_ |a 对“传播交叉领域”的学理审视 |9 dui chuan bo jiao cha ling yu de xue li shen shi
- 701 _0 |a 董天策 |9 dong tian ce |f (1963~) |4 著
- 801 _0 |a CN |b YNNI |c 20110303
- 905 __ |a YNNI |d G210/4418