机读格式显示(MARC)
- 010 __ |a 0-07-048920-3 |b hardback |d Gift of the Asia Foundation
- 100 __ |a 19990125d1982 emky0chiy0120 ea
- 200 01 |a Marketing management |e strategies and programs |f Guiltinan,Joseph P. |f Paul,Gorkon W.
- 210 __ |a New York |c McGraw-Hill Book Co. |d 1982.
- 215 __ |a 412p. |c ill. |d 23cm.
- 300 __ |a Includes index.
- 606 __ |a Marketing management.
- 606 __ |a Marketing management.
- 701 _1 |a Guiltinan, |b Joseph P.
- 701 _1 |a Paul, |b Gorkon W.
- 801 _0 |a CN |b YNNI |c 19990716
- 905 __ |a YNNI |d F713.5/G962